View AbstractThe advent of consumer culture and the forces of globalization have had a profound impact on various aspects of human life, although differently in varied parts of the world. In a globalized world, individuals and communities have been exposed to new ideas, values, and lifestyles, leading to significant changes in societal norms and expectations surrounding every institution especially the institution of marriage. Consequently, the Muslim population, which constitutes a significant portion of the global community, has not been immune to the influence of consumer culture. They have encountered the influx of consumer culture through various channels, such as media, technology, and transnational networks. These factors have contributed to the transformation of marital dynamics and choices within Muslim communities. The present paper aims to explore the relationship between consumer society and marriage in the era of globalization, with a specific focus on the Muslim population. The paper investigates how the rise of consumer culture and the forces of globalization have impacted marital dynamics, choices, and expectations among Muslims. Additionally, the paper explores the interplay between consumerism, marriage, and Islamic traditions, analyzing the challenges and adaptations that arise in the context. The study employs a narrative review (preliminary assessment of potential size and scope of available research literature) research method.